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Content Marketing Manager

Who We Are

Founded in 2010 by three friends who dared to challenge the limitations of reality, YouVisit is a rapidly growing technology company built on collaboration, values, and innovation. Our New York office brings together YouVisit employees of all walks of life to drive innovation with agility and work together to solve complex problems serving our partners and their users, thus creating valuable and unique experiences at scale. At YouVisit we're all engineers and creatives who dream and build the impossible. Our pace is rapid, ownership over outcome is encouraged, innovation and creativity are expected! Our YouVisit Foundation allows employees the opportunity to make a  difference in the lives of America’s youth through college pathway programs.

What We Do

YouVisit’s experiential content platform leverages immersive and interactive content to bring online college campus tours to life. These engaging virtual experiences evoke powerful emotions moving people to the next stage of their journey in a recruitment process.   We have empowered thousands of organizations and individuals, including leading brands in the travel, education, real estate, and entertainment spaces, to create and share memorable and interactive virtual experiences.

YouVisit is looking for...

We are looking for a talented Content marketing manager to take full responsibility of our acquisition, retention, and product marketing strategies and programs including social media, blogs and thought leadership content.

The ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and B2B marketing trends.

Ultimately, you should be able to expand our company’s digital footprint and brand awareness.

 

Responsibilities:

  • Develop a content marketing strategy to achieve business goals
  • Create a short form and long form content (blogs, ebooks, whitepapers, webinars, research, case studies)
  • Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
  • Collaborates across internal departments and functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives
  • This role requires a brand publisher mindset to create the content our audience is looking for and then to optimize the path to conversion
  • Editorial requirements include basic SEO understanding, content categorization, and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style, and tone.
  • Editorial calendar and organization workflows must be developed and managed.
  • Channel management of digital content hubs and all supporting social channels including email/newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why
  • Measurement and optimization of the program will be required on a regular and ongoing basis
  • Management of all creative resources including designers, vendors, and other agency personnel
  • Integration of content programs with acquisition and nurture campaigns to drive brand to demand.
  • Executive presentations on the program approaches and results will be required.

Requirements

  • BA/BS or equivalent working experience
  • Experience creating content for the web and growing a social audience
  • Experience with B2B SaaS companies
  • Editorial mindset that seeks to understand what audiences consume and how to create it
  • Ability to analyze and present content and social performance
  • Experience with WordPress, Google analytics, Slideshare, and the top social channels
  • Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales

At YouVisit, we don’t just accept difference — we celebrate it and its benefit to our employees, our products, and our community. YouVisit is proud to be an equal opportunity workplace!

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